Evan Verrilli
Designer, Animator, Illustrator
Resumé
As a Brand Designer & Art Director, I worked with marketing, product and motion teams on this affordability campaign for Instacart.
Launched across OTT, CRM, PDM, & In-App experiences, Saver Stores offered price parity at select stores in 4 specific US markets.
Design language spoke to hand-painted grocery store signage, to tap into nostolgia & emphasize savings for customers.
This look, tone & feel was then adapted for subsequent campaigns for Instacart.